Foton Lovol construction machinery deeply cultivates the South African market

With the implementation of the Belt and Road and other policies, China Africa cooperation has become closer and closer. In the past ten years, the sales volume of loaders has increased by tens of times from the single digit to the present. The flower of Lovol is blooming in South Africa at the other end of the world, with fragrance everywhere!

South Africa, known as the "Rainbow country", is the most economically developed country in Africa. The terrain is dominated by plateaus and surrounded by the ocean on three sides. The production of gold and diamonds ranks first in the world. In recent years, more and more African people have seen the development opportunities and choose to throw olive branches to Chinese enterprises, which means that Chinese construction machinery products have more opportunities to enter this market.

In order to understand customer needs more accurately, take customer needs as the guide and respond to customer needs quickly. In November 2021, manager song, the overseas business personnel of Lovol engineering machinery, and his party came to the South African market for investigation. From gold mines to brick factories, from self-employed to enterprise groups, from loaders to excavators, we have an in-depth understanding of the actual situation of Lovol products in South Africa.

Manager song and his party arrived in South Africa at more than 5:00 p.m. local time. They always had customers in their hearts. After getting off the plane, they went straight to the agency to have a direct discussion with the brand manager and the heads of various departments.

South Africa is located in the tropical region, and most of them are plateaus with an altitude of more than 600 meters. The climate is hot and dry, and the ultraviolet rays are strong all the year round, which is more demanding on the quality of construction machinery products. Lovol construction machinery has determined the product portfolio through the analysis of key customers, working conditions and product demands, and has focused on introducing Lovol medium and large excavators and loaders of more than six tons as the local main sales models for South Africa. Lovol's all-round construction solutions enable large mine users to give a thumbs up to the strong strength of Lovol engineering machinery.

Manager song and his party collected and confirmed the effect of the product coating applicability according to the characteristics of the local climate. At the same time, they contacted the technical research institute personnel in China by telephone and confirmed the optimization and upgrading scheme of the loader wet bridge. Customer demand is our pursuit, customer satisfaction is the ultimate goal of our product development! As soon as the problem was solved, manager song and his party went to the next region to visit customers.

In Johannesburg, customer Mr Hans said: "since the use of Lovol fr220d excavator, my construction efficiency has increased by about 20%, and my operators like to drive Lovol excavator because of its high comfort! Reliable quality and timely service!" Manager song and his party talked with the customer all the way. At the time of parting, the customer also offered to visit Lovol Qingdao factory next year. Through many days of visits and investigations, Lovol engineering machinery products have attracted local customers deeply for their high efficiency, safety, low fuel consumption and low noise. The strong appearance, good product configuration and excellent product performance have won the praise of the operators. Accompanied by the satisfied smile of the South African customers and their good expectations for the future, manager song and his party ended their visit to South Africa. They gained a lot from this visit.
Lovol's high-quality products let users trust, and Lovol's professional services let users rest assured. Lovol engineering machinery, which is committed to providing systematic solutions for global urban construction, is accelerating the development of the blank market with a brand-new attitude by continuously innovating the overseas marketing mode, satisfying and attracting customers through differentiated services, steadily achieving service value-added and enhancing the overseas influence of Lovol engineering machinery.