The key to the 2024 Pinyin Marketing Pinyin Model is to Pinyin Products

Sighing at the horse in the gap, the fire in the stone, and the body in the dream.
As the 365 days of 2023 quietly pass, we embark on a brand new journey in 2024.
Time passes without stopping; Everything is updated, and we are also constantly growing. Looking back, my footprints are as fresh as new; Looking ahead and forging ahead.
Life can never be as good as we imagine, but it won't be as bad as we imagine. As ordinary people among the masses, all agricultural machinery workers have insights, reflections, and even more fervent expectations for the new year in their hearts.
It should be said that the overall performance of the agricultural machinery industry in 2023 is not optimistic, and the pace of agricultural machinery workers is not easy. At the macro level, the external environment is constantly changing, from the conflict between Palestine and Israel to inflation in Europe and America, from chip disputes to the rotation of global trade patterns. People are constantly examining how the complex series of issues behind this will affect the world. At the meso environmental level, the government's support for agriculture, rural areas, and farmers policies has not decreased, and the central government's agricultural machinery subsidy funds have reached a new high. The development of the national agricultural machinery market has entered a platform period, and high-quality development and slow operation remain the main tone. At the micro policy level, the implementation of emission upgrades has caused severe overdraft in the agricultural machinery market, leading to saturation of traditional products and competition for stock updates. The decline in the market for all categories has become a common phenomenon.
In the face of market competition in the new year of 2024, we must conduct a comprehensive examination with a rational perspective. From the basic perspective of industry development, even with many favorable factors, the factors for market recovery and improvement are not complete, and there are more negative factors than positive factors. Firstly, the international economic situation is still in a downward phase, whether it is the recovery of the impact of the epidemic in previous years, or the current political conflicts and economic disputes related to core technologies affecting multiple countries, all of which determine the global economic downturn; Secondly, factors such as insufficient driving force of domestic demand, sluggish consumption, sharp decline in investment, and numerous obstacles to overseas trade add up, resulting in a clear window effect; Once again, the agricultural machinery industry itself is still in a deep stage of upgrading and transformation, and technological iteration is still ongoing. In addition, the high inventory caused by emission upgrades, obvious stock competition, and the impact of increased user purchasing costs and reduced profits, a slowdown in growth rate is still highly likely.
From the perspective of agricultural machinery enterprises, the rule that the market will not continue to grow indefinitely has remained unchanged. We must have sufficient ideological preparation, especially in recent years, as the agricultural machinery industry has gone through a period of stabilizing and slowing down, we must persist in fighting a protracted war, and the same is true for 2024.
It should be said that the success of a company often requires taking advantage of the situation at the beginning and doing a good job in marketing! Domestic agricultural machinery enterprises that have been operating for a long time have had the experience of "channel being king" in the industry's "golden decade". As is well known, the development of the domestic agricultural machinery industry is closely related to policy support and technological innovation. After the founding of the People's Republic of China, the labor productivity of domestic agriculture was extremely low, and agricultural cultivation relied on cow plowing and human labor to complete. In 1959, Chairman Mao wrote an article titled "Internal Communication within the Party" on six issues, including mechanization, proposing the famous statement that "the fundamental way out for agriculture lies in mechanization", which pointed out the direction for the development of agriculture in China. The domestic agricultural machinery industry started from the foundation of poverty and poverty, relying on people's hard work and foreign technological innovation to complete the accumulation of industrial foundation. However, the degree of agricultural mechanization is still very low. In 2004, the introduction and implementation of the national agricultural machinery purchase subsidy policy opened the door to explosive growth in the agricultural machinery industry. In the following 10 years, the huge potential of the market was concentrated. Not only did the annual growth rate of the agricultural machinery industry remain in double digits, but it also remained in the top three positions among the 14 sub industries of the machinery industry. Traditional agricultural machinery manufacturing, which mainly focuses on field crops, grew rapidly, The demand for agricultural mechanization has been greatly met, and the scale of the agricultural machinery industry has rapidly increased. At the peak, the annual number of large-scale agricultural machinery manufacturing enterprises in China exceeded 2700, and the annual number of large and small agricultural machinery circulation enterprises exceeded 10000. The "golden decade" of the agricultural machinery industry can be said to have unlimited glory and has also attracted many capital to enter. At this stage of development, scale can bring advantages. Enterprises with a certain volume, especially large enterprises, have few competitors because they have a large number of orders. At this time, the market operation is based on "needs" rather than "value". In this stage, "channels are king" and "marketing is king".
With the advancement of the national supply side structural reform, 2014 has become a "watershed" for the development of the agricultural machinery industry in recent years. The comprehensive level of mechanized farming and income in China has crossed the 60% threshold, and with the upgrading of household demand, agricultural structural adjustment, and filling of industrial shortcomings, the direction of the domestic agricultural machinery industry has shifted, and the industrial pattern has shifted from scale growth to quality growth. The market operation has entered a slow and stable stage, The market growth rate of the agricultural machinery industry has fallen into a single digit growth track, and the "golden decade" of the agricultural machinery industry has come to an end. The transformation and upgrading of the agricultural machinery industry are gradually deepening, and quality growth has become mainstream. The prominent features are: the transformation and upgrading of traditional markets and the slowing growth rate, as well as the rise, incubation, and growth of emerging markets. So, at this stage, agricultural machinery enterprises need to conduct in-depth research on business model innovation. Whoever has an advanced and most in line with the development trend can win.
Nowadays, the agricultural machinery industry has entered a stage of stock market competition. Although the domestic agricultural machinery industry can independently research and develop, manufacture more than 4000 agricultural machinery products in 65 major categories, 350 medium categories, and 1500 sub categories required for 7 categories, including agriculture, forestry, animal husbandry, fishing, agricultural transportation, and agricultural product processing, which can basically meet the mechanization needs of popular crops, at the same time, we also have to face the lack of innovation in the domestic agricultural machinery industry, The disadvantage of widening the gap with the world's first-class level is not only reflected in the manufacturing of high-end large-scale products, but also in the blind spots of localization in core technology, core components, intelligent technology and other fields. The shortcomings of surplus in the middle and low end, insufficient high-end, low overall quality level of the industry, and insufficient competitiveness hinder China's agricultural machinery equipment from entering global competition. According to the law of development, in the process of development, an economy must rely on its latecomer advantage (usually labor) to complete initial industrialization. How to continue to deepen and improve the industrial system, complete industrial upgrading, shift from labor-intensive to capital and technology intensive, and climb from the low profit end to the high profit end is a necessary process. So, in the present and even in the future, if a company wants to develop in the long run, it must be able to provide excellent products or services, otherwise it will definitely not be able to continue playing. In the future, user demand will inevitably move towards reliability, advancement, and intelligence. By relying on technological innovation, agricultural machinery equipment will become more efficient and intelligent, and the value of equipment will also increase significantly, thereby achieving industry growth.
According to data statistics, the agricultural employment rate in China has decreased from 36.7% in 2010 to 23.6% in 2020. Due to the decrease in agricultural labor, the cost of agricultural labor is increasing. According to Moore Intelligence, the Chinese agricultural machinery market is expected to grow at a compound annual growth rate of 5.8% during the forecast period from 2022 to 2027. From the perspective of industrial layout, China has strong production capacity and complete supporting capacity, making it the country with the most complete global industrial system. Among the more than 500 major industrial product categories in the world, China has production capacity in 525 subcategories, and the output of over 220 industrial products ranks first in the world. From a demand perspective, China has a super large domestic demand market formed by a population of over 1.4 billion, including over 400 million middle-income groups, with enormous demand potential. Therefore, solidly producing products is the best way to welcome future development.
Some economists say that in the first half of the economy, a person's success is not closely related to their abilities and contributions. As long as you are brave, know how to play tricks, and do whatever it takes, you can succeed. But the second half was different. The Internet was more and more developed, information was more and more symmetrical, intermediate links were less and less, opportunities were more and more equal, channels were more and more open, and resources were more and more transparent. In an era of highly symmetrical information and value, every opportunity was only reserved for those who could best match it. In today's economic system, market competition is becoming increasingly fierce, and the era of wild growth has passed. The future is an era of intensive cultivation and meticulous cultivation; The era of gold mining has passed, and the future is the era of alchemy. Focusing on the real economy, technological innovation, and new technologies, products, and models are the key to creating new and greater value. These rules are undoubtedly suitable for all agricultural machinery workers.
In 2024, we are still in the midst of tremendous changes, whether it is international trade disputes, political conflicts, or adjustments to the new three-year subsidy policies and emission upgrades in the domestic agricultural machinery industry. Every event that occurs will accelerate the arrival of changes, accelerate elimination, and also accelerate innovation.
May Wen Yi pray for a bountiful year and quietly observe the arrival of spring, bringing new things to all things. Let us keep up with the times, face challenges, innovate and break through, and harvest more beauty in the new year with concrete actions!