"War epidemic protection grain" welcomes the examination Lovol agricultural equipment handed over the perfect answer sheet in the first quarter
Although the epidemic is not over yet, agricultural time is waiting for no one, and it will be delayed if you don't buy a harvester, "said a user who is buying a Lovol Ceres harvester. The COVID-19 has cast a shadow on 2022. Food safety means people's safety. The agricultural time of the campaign must be correct, which puts forward higher requirements for the production and supply capacity of the agricultural machinery industry.In the face of the sudden outbreak of COVID-19, Lovol heavy industries, as a leading enterprise in domestic agricultural equipment, rapidly adjusted its value chains, quickly completed the resumption of work and production, quickly delivered orders, responded quickly to the market and services, and took multiple measures. In the first quarter, it ushered in a counter trend growth, with overall sales increasing by 13.3% year-on-year.
Quick decision-making, vertical and horizontal smooth
Since the outbreak, Lovol heavy industries has attached great importance to it. Before returning to work, Lovol heavy industries has formulated a perfect emergency plan for epidemic prevention and control and established a "horizontal to the edge and vertical to the end" epidemic prevention and control system. The production mobilization meeting of Lovol agricultural equipment business in 2022 peak season was held with the theme of "improving quality, improving efficiency and fighting peak season". On February 10, Lovol agricultural equipment business started production, and the production capacity increased to 100% within one week. By the end of February, the production capacity had reached the highest level in history. From the epidemic prevention team to the logistics personnel, everyone rallied and contributed to the normal production and operation of the factory.
Winning the battle of resuming production under the epidemic will be a tough battle for the whole industry. Lovol heavy industries has thousands of suppliers distributed all over the country. Some suppliers cannot start work in a short time, and parts and supply chain logistics are facing many practical difficulties. In order to ensure production and spring ploughing, Lovol heavy industries conducted risk investigation and assessment on regional suppliers in Hubei, Zhejiang, Henan and Anhui seriously affected by the epidemic, especially focusing on the implementation of reasonable planning for key parts of gears, hydraulics and electrical appliances, so as to ensure the production sustainability of each factory after resumption of work. With the cooperation of local governments, Lovol ensures the supply of parts by means of early storage, nearby transportation and overall order.
Drive at full power to meet the order
The fields are dyed green and spring ploughing is in full swing. One agricultural machine is galloping in the fertile field for thousands of miles. The roar of machines in Lovol heavy tractor factory is the same hot scene. On the premise of ensuring the health of employees, ensure the quality and delivery of products on schedule, and do not delay customers' car collection, land and good season.
"Before and after spring ploughing is the time when tractor orders are the most. The factory operates at full capacity to ensure the execution rate of order production and escort the smooth progress of spring ploughing." Liu Ruwei, procurement director of Lovol agricultural equipment, introduced. The wheel machine factory is also busy, shouldering the production task of harvesters and immediately entering the operation season. There is a great demand for agricultural machinery, and a large number of orders are waiting to be delivered. All staff in Lovol wheel locomotive room go all out to improve production capacity while ensuring product quality.
In the face of traffic control throughout the epidemic control period, Lovol heavy industry logistics team overcame difficulties, made every effort to find out the deployment, constantly studied the distribution route and improved the transportation scheme. The employees responsible for logistics shipment assembled the products on the logistics consignment vehicle according to the order of pick-up order, and strive to deliver the products in place in time.
On February 21, snow was falling in the sky. The staff of Arong Banner agricultural machinery center came to Arong Banner expressway toll station early. They waited here for the arrival of vehicles transporting LoVo Arbos agricultural machinery equipment according to the requirements of Xinguan epidemic prevention and control headquarters. As soon as the vehicle left the toll station, the staff hurried forward, comprehensively supervised and reported the vehicle and personnel in the vehicle at the first time when entering Arong Banner, closed the cab, pasted seals on the door, and disinfected the whole vehicle to avoid the risk of virus transmission. The LoVo apos agricultural machinery equipment transport vehicle is smoothly transported by the agricultural machinery center of Arong Banner in Inner Mongolia under the condition of ensuring epidemic prevention and control, which meets the needs of farmers in Arong Banner for spring tillage and agricultural machinery preparation.
Online and offline market response
After pressing the restart start button, Lovol agricultural equipment marketing team arrived at the work site at the first time and actively helped dealers do well in peak season marketing on the premise of ensuring epidemic prevention safety.
In the process of offline sales, lovoapos agricultural equipment vigorously promotes telemarketing, wechat sales and other remote sales modes. Encourage agricultural machinery distribution enterprises to provide services such as sending agricultural machinery to the village, sending spare parts to the village and sending maintenance to the village, and open the sales 0 contact mode of agricultural machinery. In addition, by setting up call forwarding or publishing mobile phones, we can ensure that the consultation and complaint telephone of agricultural machinery is unblocked, and timely answer and deal with the consultation and complaint of farmers. Show the responsibility of the enterprise and open up a new road for purchasing machines for spring ploughing and preparation.
At the same time, Lovol agricultural equipment quickly established an online marketing team, used social media channels to carry out online marketing services and create an immersive live broadcast scene experience. Through three-dimensional online car viewing, detail display, product explanation, user Q & A, maintenance and other links, users have a more comprehensive and detailed understanding of products, and provide users with online ordering and offline pick-up services.
"I didn't expect you to arrive so soon!" The person in charge of Jingmen xingwo was full of joy. In order to ensure the spring plough preparation machine in Hubei, LoVo Arbos agricultural equipment urgently sent three vehicles on March 8. With the strong support of relevant departments, the first batch of vehicles arrived in Hubei on March 9.
Immediately entering the harvester operation season, the market demand for harvesters surged. Lovol Valley God crawler machine carried out Lovol group purchase "benefits" for cross regional users in Anhui, Henan, Jiangsu and other places. The purchase of machines was more "courtesy" preferential activities, and more than 100 agricultural machines were sold.
Comprehensive and considerate service guarantee
In the face of the special period of the epidemic, LoVo Arbos launched a new financial policy support to reduce the economic pressure of users and help users increase their income and become rich. Financial policies such as "benefiting farmers' loans", "helping farmers' loans" and "worry free loans" were introduced to deal with the shortage of funds for users in various cases and reduce the threshold for users to purchase machines.
In order to ensure the smooth progress of spring ploughing and agricultural production, Lovol heavy industry, under the guidance of China Agricultural Technology Extension Association, joined hands with Shuxi technology, Ping An Property Insurance and many pioneer enterprises in the agricultural circle to propose to establish a "Public Welfare Alliance for spring ploughing at home". A series of new measures of "non-contact farming" were launched to provide free online services for the majority of agricultural production entities during the epidemic period, opening a new model of "online spring farming".
Isolate the epidemic and not love. Lovol Arbos gives preferential policies to extend the warranty period for some vehicles to provide users with better services. In view of the special situation of war epidemic spring farming, it formulates special service measures, and carries out a variety of service measures such as online and offline double line services, ensuring the supply of accessories, time limited and efficient maintenance, free first guarantee and free training, so as to contribute to Lovol's strength in guarding spring farming and preparing for farming.
In the face of the epidemic, Lovol agricultural equipment met the difficulties, made accurate layout and took multiple measures at the same time, and realized the sales growth against the trend in the first quarter. The overall sales of Lovol agricultural equipment in the first quarter increased by 13.3% year-on-year, of which the wheat machine increased by 15% year-on-year; Rice machine increased by 2.1% year-on-year, Lovol opal tractor increased by 14.2% year-on-year, and all three businesses exceeded the plan to achieve the target of the first quarter.
2022 will be an extraordinary spring for the whole equipment manufacturing industry, and it will be a hard battle for us. In the future, Lovol agricultural equipment will continue to forge ahead, sing the beautiful harmony of spring and autumn, and continue to contribute to the development of modern agriculture!