Weichai Lovol 2022 mid marketing business conference held in Hefei, Anhui Province

On July 20, Weichai Lovol 2022 mid marketing business conference was held in Hefei, Anhui Province, with more than 400 dealers and service providers from all over the country attending the conference.

At the meeting, wangguimin, deputy general manager of Weichai group and general manager of Weichai Lovol, made a thematic report titled "surpass yourself • navigate the times • climb higher peaks". In combination with the 14th five year plan strategy of Weichai Lovol agricultural equipment, he deeply expounded the development trend of China's agricultural industrialization, and put forward new requirements for dealers across the country around the strategic objectives of the second half of 2022 and 2023.

The order of Lovol Gushen wheat machine broke ten thousand in the first year, Lovol high-power CVT tractors were delivered in batches, Lovol Gushen Crawler machines were launched in unison, with remarkable sales, and the field of smart agriculture continued to innovate... In the face of the fierce market competition environment, Weichai Lovol, relying on the leading advantages of Weichai group in the fields of scientific and technological innovation, strengthened efficient collaboration, comprehensively improved product strength, brand strength, and channel strength, and continued to lead the industry, He handed over an excellent "mid year answer sheet".

Songshengzhong, the executive deputy general manager of Weichai Lovol, made a business report "guard against arrogance and rashness, seize opportunities, and innovate miracles", which analyzed the main reasons for the rapid growth of various businesses in the first half of 2022, and made a detailed analysis and target arrangement of market opportunities in the second half of the year, encouraging dealers across the country not to forget their original intentions, forge ahead, and bravely stand in the forefront and create miracles in the fierce competition.
In the first half of 2022, the operating revenue of Weichai Lovol agricultural equipment sector in the first half of the year increased by 37% year-on-year, hitting a new record. Among them, the sales of tractors with more than 100 horsepower, wheeled grain harvesters and crawler grain harvesters have all increased significantly.
Specific to the product line, the tractor business product portfolio has been further improved, and the first domestic commercial high-power intelligent CVT tractor has been applied in batches; The sales volume of wheel machine business increased steadily in the first half of the year. Based on the original Ge series products, gk/gm/gr large, medium and small longitudinal axial flow product portfolio was formed; The crawler machine business has formed three families and five series of products, and the competitiveness of the commodity portfolio has been greatly improved. All kinds of products go hand in hand to achieve a breakthrough in performance and continue to write the miracle of industry development.

At the meeting, Weichai Lovol also held the launch ceremony of baofengjin maisui second-hand agricultural machinery trading platform, which is the first two mobile online trading platform in the agricultural machinery industry built by Weichai Lovol.

During the meeting, Weichai Lovol also commended the excellent units of 2022 wheat harvest service, set a service benchmark, and encourage service channels to continuously improve service efficiency and quality.

In the future, Weichai Lovol will work with its partners to build a manufacturer cooperation community, actively practice the core values of "customer satisfaction is our purpose", constantly lead the innovation and reform of the industry, endow more "smart genes" to the development of agricultural modernization, and fully promote smart agriculture to take the lead.