Southwest Agricultural Machinery Exhibition Kubota catches the eye with live streaming orders breaking records again

On March 15, 2025, the 20th Southwest Agricultural Machinery Exhibition and the 2nd China (Sichuan) Hilly and Mountainous Agricultural Machinery Exhibition were officially launched at the Tianfu Chengdu Agricultural Expo Park. Kubota Agricultural Machinery (Suzhou) Co., Ltd. (hereinafter referred to as Kubota) and Sichuan Jifeng Chain Co., Ltd. (hereinafter referred to as Sichuan Jifeng) made a stunning appearance at the exhibition, becoming a major highlight.

  

Kubota has a strong lineup of agricultural machinery products participating in this exhibition, covering multiple stages such as cultivation, transplanting, and harvesting. Among them, the M954-KQ tractor has attracted many visitors to stop and watch with its powerful power and stable performance. The KA8 and KA6 series passenger seat high-speed rice transplanters have won unanimous praise from the on-site audience for their efficient transplanting speed and comfortable driving experience. The ARX5100MQ tracked semi feed harvester, EX108Q-S, and EX118MQ-S tracked full feed harvester demonstrate Kubota's cutting-edge technology in the field of harvesting machinery with their superior harvesting efficiency and adaptability.

At the exhibition site, Kubota also teamed up with Agricultural Machinery TV and Sichuan Jifeng to launch its live streaming debut in the southwest region. During the live streaming event, professionals provided brief explanations around various agricultural machinery, allowing online viewers to intuitively understand the characteristics and advantages of the products. At the same time, the live broadcast also launched an exclusive online booking discount policy for users within Sichuan Province, which has attracted enthusiastic attention from a large number of users. The order amount obtained through online channels during the exhibition broke records again, exceeding 20 million yuan for the first time. This achievement not only fully demonstrates Kubota's strong strength and brand influence in the field of agricultural machinery, but also lays a solid foundation for the company's future development in the southwestern market. 
Kubota's performance at the Southwest Agricultural Machinery Exhibition was impressive. Both the lineup of agricultural machinery products exhibited and the successful hosting of live events fully demonstrate Kubota's innovative strength and market expansion capabilities. In the future, Kubota will continue to uphold the concept of "customer first", provide more high-quality and efficient agricultural machinery products and services for farmers, and help China's agricultural modernization process.